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随着社会经济的发展,人们的精神追求越来越高,农业生态旅游逐渐成为了新的经济增长点。近年来,我国政府对农业相关产业的支持力度不断增强,并出台了一系列措施引导生态农业旅游发展,构建了农业与旅游业协同发展新模式。农业生态旅游本身并不能发挥价值,需要在强有力的宣传下,才能最大限度地发挥经济效益、社会效益以及生态效益等。本文在媒体视角的基础上,就农业生态旅游的宣传策略进行了研究。
With the development of society and economy, people’s spiritual pursuit is getting higher and higher, and agro-ecotourism has gradually become a new economic growth point. In recent years, China’s government has continuously strengthened its support for agriculture-related industries and has introduced a series of measures to guide the development of eco-agricultural tourism and constructed a new mode of coordinated development of agriculture and tourism. Agricultural ecotourism itself can not bring its value into play. Only under the strong propaganda can it maximize its economic, social and ecological benefits. Based on the media perspective, this paper studies the propaganda strategy of agricultural ecotourism.