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在当今的自主化信息时代,微博、微信等各种自媒体平台十分活跃,“自媒体时代”已经深入人类的日常生活和商业活动之中。自媒体作为一种新的媒介形态,其传播范围广、互动性强等特点,成为了众多商家青睐的新型广告媒介。本文结合目前的自媒体商业广告,从传播优势、传播原则和传播形式进行分析,探讨自媒体平台为企业的产品和品牌带来的商业价值。
In today’s era of independent information, various self-media platforms such as Weibo and WeChat are very active, and “From the Media Age” has been deeply involved in daily life and commercial activities of mankind. Since the media as a new media form, its dissemination of a wide range of interactive features such as strong, has become favored by many businesses a new type of advertising media. Based on the current media commercial advertising, this article analyzes the advantages of communication, the principles of communication and the forms of communication to explore the commercial value brought by the media platform for the products and brands of enterprises.