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韩剧作为一项文化产业成为韩国推动本国经济发展的支柱产业之一,韩剧在文化传播和娱乐休闲方面占有举足轻重的地位。本文则选取了较为独特的视角,就我国从1993年引进韩剧至今,韩剧掀起的一场“韩流”狂潮,对两国的经济贸易影响,以及韩剧背后的制度经济学和视觉经济学作一探讨。
As a cultural industry, the Korean drama has become one of the pillar industries in Korea to promote its own economic development. The Korean drama plays a decisive role in cultural transmission and recreation. This article chooses a unique perspective. From the introduction of the Korean drama in 1993 to the present, the “Korean Wave” frenzy caused by the Korean drama has an impact on the economy and trade between the two countries as well as the institutional economics and visual economy behind the Korean drama For a discussion.