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沉默的螺旋式是大众传播效果研究中的重要理论之一,是指在表达意见过程中,当一方意见呼声越来越大时,另一方为了避免因自己持有不同的态度和意见而被孤立而放弃原有的态度、意见而沉默起来,从而造成呼声大的一方成为主导意见。由于网络空间具有独特的传播特质,这一理论的权威性在网络空间受到了前所未有的挑战。
The spiral of silence is one of the important theories in the study of the effect of mass communication. It refers to that in the process of expressing opinions, when one side views louder and louder, the other side will be isolated in order to avoid holding different attitudes and opinions And give up the original attitude, opinions and silence, resulting in the voice of the larger party to become the dominant opinion. Due to the unique propagation characteristics of cyberspace, the authority of this theory has been hitherto unknown in cyberspace.