影视杂志曾经是我国期刊林里的佼佼者，畅销势头劲猛，其发行量曾飙升过1000万册。但随着时代的变迁，新闻出版事业的迅猛发展，一度受宠的影视杂志却风光不再，一步步下滑到如今的发行量仅有几十万册。探析其因，不外乎有内在和外部两大方面的缘由。首先，剖析探究其滑坡的外 Film and TV magazine was once the leader in our journals, the best-selling momentum, its circulation has soared over 10 million copies. However, with the changing times and the rapid development of the press and publishing business, once favored film and television magazines are no longer scenery, step by step down to today’s circulation of only a few hundred thousand copies. Analysis of its causes, nothing more than internal and external causes of the two major aspects. First, analyze the exploration of its landslide