中国渠道市场正被所有的服装企业视作一块战略高地。作为最具增长性的消费市场,其对时下的一些服装企业来说不仅关系到未来发展,甚至是关系到现时的生存。市场很大,但竞争也很激烈。于是,在渠道市场中厂家的营销活动此起彼伏,但是非常遗憾,大部分只有两张牌可以打:一是价格,二是赠品。而传播调性基本上是两种类型:一种是声嘶力竭,一种是温情脉脉。各个企业的市场部门绞尽脑汁策划,但剥去华丽的外衣,无非是价格和赠品,想象力匮乏。然而,渠道应该是一个充满 China’s channel market is being viewed by all apparel companies as a strategic high ground. As the most growth consumer market, for some garment enterprises nowadays it is not only related to the future development, but also to the present survival. The market is big but the competition is fierce. As a result, manufacturers in the channel market marketing activities one after another, but unfortunately, most of the only two cards can play: First, the price, and second, gifts. The spread of tonality is basically two types: one is hoarseness, one is the sentiment. Marketing departments of various enterprises brains planning, but stripped gorgeous coat, nothing more than the price and gifts, lack of imagination. However, the channel should be a full one