在电商冲击下,实体零售商近几年的生意并不好做,就连很多大型超市都需要借助外部力量,来稳固自己原有的优势地位,而它们寻找的合作伙伴正是之前抢夺自己客源的电商企业,无论是股权合作,还是渠道合作,双方都期待打通线上线下,借助自身优势,在“新零售”时代实现双赢,目前二者正处于紧密合作的“蜜月期”。 Under the impact of e-commerce, the real retailers are not doing well in business in recent years. Even many supermarkets need external forces to stabilize their original dominant position, and the partners they are looking for are robbing themselves before E-commerce enterprises of customers, both in terms of equity cooperation and channel cooperation, both look forward to opening up the online and offline channels. With their own advantages, they will achieve a win-win situation in the “new retail” era. At present, the two are in close cooperation with the “honeymoon period”.