近几年来发生的一系列被网络媒体放大的恶性突发事件折射出新闻发布职能的缺位和新闻官员的知识缺失。显然社会话语能量的巨大释放给管理者带来了巨大的压力和新的挑战。因此,社会管理者需要重新审视与新媒体之间的关系,构建公共话语平台,让公众在信息自主平台中实现社会的自我 A series of vicious incidents magnified by internet media in recent years have reflected the absence of press release functions and the lack of knowledge of press officers. Obviously, the enormous release of social discourse energy has brought tremendous pressure and new challenges to managers. Therefore, social managers need to re-examine the relationship with the new media, build a platform for public discourse, and enable the public to realize social self in the platform of information autonomy