在国际传播中,由于国家利益、意识形态以及社会文化、历史惯性等诸多因素的影响,各国媒介习惯于在新闻报道过程中采取惯性框架,这种局限的理念和方式制造了非客观的新闻产品,从而导致受众的认知偏离。本文采用框架理论的内容和分析方法,以美国《纽约时报》和英国的《卫报》对中国玉树地震的报道为例进行分析研究,揭示了媒介在惯性框架下的造成受众认知偏离现象。 In the international dissemination, due to the influence of national interests, ideology, social culture and historical inertia and other factors, the media habit in every country adopts an inertial framework in the process of news reporting. This limited concept and method have created non-objective news products , Thus leading to cognitive bias of the audience. This article uses the content and analysis method of frame theory to analyze and study the coverage of the Yushu earthquake in China by the New York Times and the British newspaper The Guardian, revealing that the media has caused the cognition deviations under the framework of inertia.