本文站在经济发展的角度,就近年来社会中出现的APP营销模式展开了全面的研究。首先,在分析APP营销特征的基础上,着重分析了APP营销模式存在的问题,并积极探索了APP营销模式的完善对策。希望借助以下研究对促进我国经济的发展创新,推动APP营销模式的发展壮大具有一定的积极意义。 This article stands in the perspective of economic development, on the APP marketing model appeared in society in recent years launched a comprehensive study. First of all, on the basis of analyzing the features of APP marketing, it emphatically analyzes the existing problems of APP marketing mode and actively explores the perfect countermeasures of APP marketing mode. I hope with the help of the following research, it is of positive significance to promote the development and innovation of our economy and to promote the development and growth of the APP marketing model.