我们的文化生活、生态、观念正在发生重要的变化。其中一个现象就是市场与传播的力量日益壮大,艺术传播与接受的便捷性、大众性、消费性、参与性飞速增长,而其高端性、经典性、严肃性、思想性的式微,令人不无忧虑。就是说,市场营销与传播造势的成功有可能替代思想与艺术的成功成为艺术从业者的首要追求,金钱与公关有可能左右传播舆论替代与弱化艺术评论,搞笑有可能替代幽默与讽刺,煽情有可能替代庄严的探求,消费化、轻佻化、空心化、碎片化、快餐化,有可能弱化艺术的献身与投入精神,无厘 Our cultural life, ecology and concept are undergoing important changes. One of the phenomena is that the power of market and communication is growing day by day. The convenience, popularity, consumption and participation of art spread and acceptance are growing rapidly. However, its high-end, classic, serious and ideological style is quite impressive concern. That is, the success of marketing and communication is likely to replace the success of ideas and art as the primary pursuit of art practitioners, money and public relations may affect the public opinion about alternative and weakening of art criticism, funny may replace humor and satire, sensational May replace the solemn pursuit, consumerization, frivolity, hollowness, fragmentation, fast food, may weaken the dedication and commitment of art, without prejudice