奥运会与电视的结缘已有几十年,不仅大大方便了体育爱好者观看比赛,也吸引了很多电视观众成为奥运爱好者,催生出一个更为广泛的奥运市场。以往即使没有抢购到奥运会门票,失去了看“赛场里的奥运会”的机会, The Olympic Games and television have been becoming more and more popular for decades. They not only greatly facilitate sports fans’ watching games, but also attract many television viewers to become Olympic fans and give birth to a broader Olympic market. In the past even if there is no rush to buy tickets to the Olympic Games, lost to see the “Olympic Games venue” opportunities,