标志设计从出现到现在一直在不断的发展,尤其在设计趋于成熟的现代社会,经济全球化带来了中西方在不同的方面的和谐,但是因基于不同民族的传统文化和不同的审美趣味之上,中西方的标志设计仍有着细微的差别。文章旨在通过分析,找出现代标志设计的异同。 From the present to the present, the design of signs has been constantly developing. Especially in the modern society where design is mature, the economic globalization has brought about the harmony between China and the West in different aspects. However, due to the differences between the traditional culture based on different nationalities and the different aesthetic tastes Above, there are still subtle differences between Chinese and Western logo designs. The article aims to find out the similarities and differences of modern logo design through the analysis.