一、在南航实现等级舱位运价销售模式的理论前提收益管理的核心是价格细分亦称价格歧视(price discrimination),就是根据客户不同的需求特征和价格弹性向客户执行不同的价格标准。这种价格细分采用了一种客户划分标准。这些标准是一些合理的原则和限制性条件,一方面使那些对价格弹性高的客户在某些限制条件下享受 First, the theoretical premise for China Southern Airlines to achieve class shipping tariff sales The core of revenue management is price breakdown, also known as price discrimination (price discrimination), is based on the different needs of customers and price elasticity of implementation of different price standards to customers. This price breakdown uses a standard of customer segmentation. These standards are some reasonable principles and restrictive conditions. On the one hand, those who have high price elasticity of customers enjoy certain restrictions