媒介融合的必然性、紧迫性、科学性揭示了媒介融合这条道路是媒体发展的必由之路。而习近平总书记提出的讲好中国故事,则是媒体融合后传播内容能吸引受众的法宝。讲好故事必须要把握好“歌德”和“讲德”、“追俗”和“通俗”、“包装”和“化妆”的关系。 The inevitability, urgency and scientific nature of media convergence reveal that the road to media convergence is the only way for media development. General Secretary Xi Jinping’s story about making China a good place is a magic weapon that can attract audiences after media convergence. To tell a good story, we must grasp the relationship between “Goethe” and “morality”, “chasing vulgarity” and “ordinary”, “packaging” and “makeup”.