营销者说一直以来,宝洁都坚持以消费者为中心,消费者在哪里,我们就去哪里。因此我们所有的战略和战术都是以此为圆心布局的。移动互联时代,电商平台成为了品牌方了解、触达消费者的重要渠道。2016年,宝洁紧跟消费者脚步,屡次在电商平台发力。我们利用电商平台积攒大数据,深化对消费者的了解,通过对数据背后的洞察,我们更精准地了解到不同消费群体的需求,进而从产品、营销模式、媒介投放等方面为不同 Marketers say that P & G has always insisted on consumer-centric, where consumers are and where we go. Therefore, all of our strategies and tactics are based on this layout. In the era of mobile Internet, the e-commerce platform has become an important channel for brands to understand and reach consumers. In 2016, Procter & Gamble followed the footsteps of consumers and made repeated efforts in the e-commerce platform. We use the e-commerce platform to save big data and deepen our understanding of consumers. Through the insights behind the data, we have learned more precisely about the needs of different consumer groups and are thus differentiated in terms of products, marketing modes and media delivery