同样是家电巨头,国美与苏宁在厂商关系上风格迥异,一个强硬霸气,一个则相对温和。国美的策略,是通过向厂家施加压力,或者比较低的进货价,然后,将其利润让给消费者。由于国美的低价策略,使其拥有了强大的消费群体,而这个消费群,正是国美向厂家讨价还价的筹码。其过程,实际是将利润从厂家转移到消费者,对消费者进行部分让利,而国美本身,则保持着相当的利润。 The same is the giants of home appliances, Gome and Suning in the style of different manufacturers, a tough domineering, one is relatively moderate. GOME’s strategy is to exert pressure on manufacturers, or relatively low purchase price, and then, to its profits to consumers. As the country’s low-cost strategy, so that it has a strong consumer base, and this consumer group, it is the country to the manufacturers to bargaining chips. The process is actually the profits transferred from the manufacturers to consumers, consumers give part of the none other, while the country itself, the United States has maintained a considerable profit.