随着中国客车业的飞速发展,市场竞争日趋激烈,产品同质化现象日益严重,市场细分已近极致,产能过剩亦非一日。在经历了价格战、造型比拼和性价比竞争之后,客车业的竞争模式已经上升为品质加服务。服务技术和质量的优劣,不仅关系到企业的攻城略地,更 With the rapid development of China’s passenger car industry, the market is increasingly fiercely competitive, the phenomenon of product homogeneity is becoming increasingly serious, the market segmentation has been almost completed and the overcapacity is not on the first day. After experiencing the price war, modeling competition and cost performance competition, the competitive mode of passenger car industry has risen to quality and service. Service technology and quality of the pros and cons, not only related to the company’s siege, more