当前我国旅游业发展迅速,但诚信危机也越来越严重,人们对旅游行业的信任度不断下降,旅游人才个人也存在诚信危机。企业发展离不开诚信经营,旅游企业也是如此,同时诚信人才也将成为企业可持续发展必不可少的动力支撑,只有诚信度过关的企业才有资格做大做强。本文希望能够为旅游业发展探索一条又好又快的可持续发展道路,因此笔者对旅游社逐渐失去诚信这一问题进行大量研究,并在下文中总结出可行方案。 At present, the rapid development of China’s tourism industry, but the credit crisis is more and more serious, people’s trust in the tourism industry continues to decline, there are integrity of tourist personnel crisis crisis. Business development is inseparable from the integrity of management, tourism enterprises as well, at the same time integrity of the people will also be an essential impetus to the sustainable development of enterprises, only the integrity of the enterprise is eligible to become bigger and stronger. This article hopes to explore a good and fast sustainable development path for the development of tourism industry. Therefore, I do a great deal of research on the issue of the gradual loss of trustworthiness of tourism agencies and summarize the feasible solutions below.