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对于任何一次重大的主题新闻报道,新闻媒体从来都是作为一场重要战役来进行的。问题的关键是,如何通过媒体的一系列策划运作,将主题报道的氛围有效地烘托起来、铺展开来?笔者经过实践认识到,需要通过大策划大手笔来营造主题舆论的大氛围。
For any major major thematic news coverage, the news media has always been conducted as a major battle. The crux of the issue is how to create an atmosphere of thematic reporting effectively through a series of planning and operation of the media? The author realizes through practice that it is necessary to create a grand atmosphere of thematic public opinion through large planning and generous work.