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随着网络广告的迅猛发展,其传播效果和影响力也在不断提升,网络广告给儿童带来的影响越来越大。儿童是社会的未来,正处于价值观形成的关键时期,社会各界应加强对网络广告监督力度,推进积极、健康的网络广告观念传播,让更多儿童受益。文章将对网络广告针对儿童的传播策略进行分析,进而挖掘网络广告对儿童产生的影响并论证其应对策略。
With the rapid development of online advertising, its dissemination effect and influence are also constantly improving, and the impact of online advertising on children is getting bigger and bigger. Children are the future of our society and are at a crucial stage of the formation of values. All sectors of society should step up their supervision of online advertising and promote the spread of positive and healthy online advertising concepts so as to benefit more children. The article will analyze the strategy of online advertising targeting children, and then explore the impact of online advertising on children and demonstrate its coping strategies.