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全球贸易自由化与区域经济合作形成的规模经济、国际大市场,带来了更高效、更具竞争力的经济环境;现代消费从对实用功能的消费正在过渡到对意义消费的发展趋势。这使商务竞争表现为文化的竞争与文化的整合;商务文化呈现出商务文化化与文化商务化的发展趋势。
The economies of scale and the international market formed by global trade liberalization and regional economic cooperation have brought about more efficient and competitive economic environment. The consumption of modern consumption is shifting from the practical function to the development trend of meaning consumption. This makes business competition manifest as the competition of culture and the integration of culture. Business culture shows the trend of business culture and business culture.