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国民的创新能力和创业意识关系到整个民族的兴衰。营销人员更需具备超凡的创新创业能力。职业学校可以从培养学生的创新创业意识做起,着重通过课堂教学和社会实践两个环节培养营销专业学生的创新创业能力。
National innovation and entrepreneurial awareness of the rise and fall of the entire nation. Marketers need to have extraordinary ability to innovation and entrepreneurship. Vocational schools can start from cultivating students’ sense of innovation and entrepreneurship, focusing on cultivating the innovative entrepreneurship ability of marketing majors through classroom teaching and social practice.