汉字是人类信息传播过程中重要的载体之一,有关汉字的设计应用范围十分广泛,在设计中占有很大比重。因此在对汉字进行创意设计时,拥有良好的构思与定位就显得尤为重要。本文通过五个层面浅析了汉字创意设计的构思与定位,可使设计师加以深刻认识汉字创意设计的重要性,并且提升设计内涵,为汉字创意设计提供了广阔的思考空间及丰富多样的呈现效果而努力。 Chinese characters are one of the important carriers in the process of human information dissemination. The design and application of Chinese characters is very extensive and occupies a large proportion in the design. Therefore, in the creative design of Chinese characters, have a good idea and positioning is particularly important. This paper analyzes the conception and positioning of Chinese character creative design from five aspects, which enables designers to deeply understand the importance of Chinese character creative design and to enhance the connotation of Chinese character design, thus providing a wide range of thinking space and diversified presentation for Chinese character creative design Effect and hard work.