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作为危机事件,汶川地震为媒体包括四川电视台在内的媒介逻辑演变提供了契机。四川电视台第四频道作为一个地方新闻媒体,在汶川地震直播以及之后连续4年的大型周年直播节目中,对演播室元素进行了创造性的运用。本文从该频道对传统元素的整合性使用,对插片的有机运用,发挥演播室空间对历史和现实的同构功能,利用演播室中枢调度功能以形成新的新闻信息场域四个方面,从而分析四川电视台第四频道对新闻演播室元素的创新利用,总结汶川地震期间演播室在社会意识形态良性导向中的经验,也旨在为低成本运作下新闻演播室的创新提供相应的实战依据。
As a crisis event, the Wenchuan earthquake provided an opportunity for the media to evolve its media logic including Sichuan TV Station. Sichuan TV’s Channel 4, as a local news media, creatively used studio elements in its live broadcasts of the Wenchuan Earthquake and its major annual live broadcast for four years in succession. This article from the channel of the integrated use of traditional elements, the organic use of inserts, the studio space to play the role of historical and realistic isomorphism, the use of studio central scheduling function to form a new field of news information in four areas, This paper analyzes the innovative use of the fourth channel of Sichuan TV station to the news studio elements and summarizes the experience of the studios in the benign orientation of social ideology during the Wenchuan earthquake. It also aims to provide a practical basis for the innovation of the news studio under the low-cost operation .