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皇室,历来是高贵、古老的代表,现在世界上分布在亚洲、欧洲、非洲及大洋洲的25个皇室家族,其一举一动都是世界关注的焦点。绅士风范、名媛舞会、世纪婚礼成为皇室成员增加曝光度的一种营销计划。长久以来,皇室就像LV、GUCCI和PRADA品牌一样,通过皇室成员的运作,已经成为一个能够带来溢价和增值能力的品牌。皇室品牌听起来相当陌生,它并非皇室成员专属、御用的某个奢侈品,而是全体皇室成员用形象
The royal family, which has always been a noble and ancient representative, is now the focus of attention of the world for every 25 royal families in the world that are distributed in Asia, Europe, Africa and Oceania. Gentleman demeanor, remembrance party, the wedding of the century became a marketing plan to increase the visibility of the royal family members. For a long time, the royal family, like the LV, GUCCI and PRADA brands, has become a brand that brings premiums and added value through the operation of royal members. Royal brand sounds quite strange, it is not exclusive members of the royal family, Queen’s a luxury, but all the royal family members with the image