本文立足于高职教育授课实践,在充分借鉴相关研究成果的基础上,提出了互动教学策略的思想基础、必要条件、主要形式等思考。通过对已有互动教学模式的总结,提出了针对“推销策略与艺术”课程的互动教学模式,并就模式使用的三个要点进行了归纳。 Based on the teaching practice of higher vocational education, based on the full reference of relevant research results, this article puts forward the thought basis, necessary conditions and main forms of interactive teaching strategies. Through the summary of the existing interactive teaching mode, this paper puts forward the interactive teaching mode for the “marketing strategy and art” course, and summarizes the three key points of using the mode.