福文化的传播伴随着金六福酒的诞生,一种福的文化,一种福的传播,在消费者心目中传播。自1998年金六福诞生之时,金六福公司就有意打造自己的福文化。他们将福的寓意和理念注入每一次的品牌规划和产品营销之中,让金六福真正成为中国人的福酒。一系列营销广告向消费者传递一种观念:金六福酒不仅是味道香醇的白酒,它更代表了中国人千年来追求的一种福气。它是 The spread of the blessing culture is accompanied by the birth of the JLF, a kind of blessed culture, a kind of blessing that spreads in the minds of consumers. Since the birth of JLF in 1998, JLF has been interested in building its own blessed culture. They will bless the meaning and philosophy into every brand planning and product marketing, so that JLF really become Chinese bourbon. A series of marketing advertisements convey to consumers that JLF is not only a mellow liquor but also a blessing sought by the Chinese for thousands of years. it is