随着经济全球化的发展和互联网技术的进步,海外代购作为一种新兴行业应运而生,其中日本代购发展尤其迅猛。在此现状的基础上,梳理历史脉络查阅相关文献,并结合以苏南地区为例的问卷调查,探究大学生日本代购的现状。从调查结果来看大学生在日本代购中扮演着重要的角色,日本代购也给大学生的生活带来了很大的影响。但由于我国关于代购的法律法规还未完善,日本代购还存在着很多问题,结合现状对其出现的问题提出一点建议。 With the development of economic globalization and the advancement of Internet technology, overseas purchasing as a new industry came into being, among which the development of purchasing agency in Japan was especially rapid. On the basis of this status quo, combing the historical context check the relevant literature, combined with a sample survey in southern Jiangsu Province, to explore the status of college students purchasing in Japan. From the survey results, college students play an important role in purchasing in Japan, and purchasing in Japan also brings great influence on the life of college students. However, due to the imperfect laws and regulations on purchasing in our country, many problems still exist in purchasing agency in Japan, and some suggestions are put forward according to the current situation.