语言是人们进行社会交际的主要工具,其实它不仅仅就是一个工具,它还能折射出使用某一语言或方言的人们的文化背景和风土人情。人们通常相信语言具有某种魔力,相信语言和它所表达的事物之间具有一致性(同一性),因此,在不同的场合,针对不同的事物、不同的对象,在言语的选择上就变得格外谨慎,什么样的话可以说,可以直来直去地说,什么话不能直接说,而且得换用委婉的说法来替代,这里面便大有讲究。这也就是民俗语言学里的一个重要命题——语言崇拜。民间的吉利话和禁忌语是语言崇拜的直接结果.本文谨就山东省淄博一带民众生活中的一些语言崇拜现象和由此而形成的习俗略述一二。 Language is not only a tool for people to conduct social communication, but it also reflects the cultural background and customs of people who use a certain language or dialect. People usually believe that language has a certain magic power, and it is believed that there is consistency (identity) between language and the things it expresses. Therefore, on different occasions, for different things, different objects change in the choice of words Be especially cautious, what kind of words can be said, can be straightforward to say, what words can not be directly said, and must be replaced by euphemism to say, there is a lot of stress inside. This is also an important proposition in folklore - language worship. The folk auspicious words and taboo words are the direct result of language worship.This article is a brief account of some of the language worship and the resulting customs in the popular life in Zibo, Shandong Province.