随着社会主义市场经济体制的建立,中国企业有越来越多的机会走向世界,参与国际市场的竞争。为使产品顺利地进入国际市场,不少精明的企业家在导入CI划之后,又纷纷把目光注向了质量认证、以便获得产(商)品“通行证”。从而在激烈的市场竞争中赢得更多的取胜机会。当前,产品评优活动不再风光,质量认证正以其独特的魅力活跃在经济大舞台上,一些经济学专家对此明确指出,这是我国工业与国际市场对话的成熟标志之一。 With the establishment of the socialist market economic system, Chinese enterprises have more and more opportunities to go global and participate in the competition in the international market. In order to successfully enter the product in the international market, many smart entrepreneurs have once again turned their sights on quality certification in order to obtain “passes” for production (commercial) products. In order to win more opportunities to win in the fierce market competition. At present, product appraisal activities are no longer beautiful, and quality certification is playing an active role in the economic arena with its unique charm. Some economic experts have clearly pointed out that this is one of the signs of maturity in the dialogue between China’s industry and the international market.