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文章分析了目前农村连锁超市的发展情况、碰到的问题和困难,并从城乡消费结构的差异,供货渠道和品牌信誉的建立等三个方面对我国农村连锁超市经营进行研究并提出对策。
The article analyzes the current situation of rural chain supermarkets, the problems and difficulties they encounter, and studies the countermeasures of rural chain supermarkets in China from three aspects: the differences of urban and rural consumption structure, the supply channels and the establishment of brand reputation.