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人类社会的新闻信息传播方式与科学技术的发展水平息息相关。回溯新闻传播历史,可以清晰地看到,新技术催生新媒介,新媒介开创新闻信息传播的新方式和新时代。现在,人类正进入信息社会,信息高速公路、网络多媒体、卫星通信、激光电脑照排等高新技术的飞速发展和广泛运用,正在全面深刻地改变着新闻信息传播的方式方法,新闻宣传管理工作面临着许多新情况、新挑战。只有认真研究新技术带来的新情况,勇于面对新挑战,与时俱进,加强和改进新闻宣传的管理工作,才能更好地坚持弘扬主旋律,掌握引导新闻舆论的主动权。
The mode of news and information dissemination in human society is closely related to the level of development of science and technology. Looking back at the history of news dissemination, we can clearly see that new technologies have given birth to new media and new media has opened up new ways and new times for the dissemination of news and information. Nowadays, mankind is entering the information society, information superhighway, network multimedia, satellite communications, laser computer photo-editing and other high-tech rapid development and extensive use of news media are profoundly changing the ways and means of propaganda and management work is facing Many new situations and new challenges Only by earnestly studying new situations brought by new technologies, bravely confronting new challenges, advancing with the times, and stepping up and improving the management of press and publicity, will we be able to better carry forward the theme and grasp the initiative in guiding news media.