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社会现代化是一个不可逆转的趋势,而美国社会学家英克尔斯认为社会现代化的核心是人的现代化。人的现代化要求具备很高的综合素养,而在媒介不断发展并对人们的生活学习产生日趋重要影响的时代,媒介素养的高低对人的现代化也起到了非常重要的作用。通过提升媒介素养来促进人的现代化,不失为有效之举。文章针对传媒从业人员和受众分别提出了媒介素养教育的内容与方法。
Social modernization is an irreversible trend, while the United States social scientist British Oaks believes that the core of social modernization is human modernization. People’s modernization requires a high comprehensive quality. In the era of continuous media development and people’s life learning, the level of media literacy has also played an important role in human modernization. By promoting media literacy to promote human modernization, after all, effective. The article puts forward the contents and methods of media literacy education for media practitioners and audience respectively.