前不久,在深圳举行的“中国新营销论坛”上,创维集团提出了“第三种营销模式”,引起了商界的普遍关注。所谓“第三种营销模式”,就是按生产、流通、消费三大因素互动关系,在现代大市场中营销不再是产品生产出来以后的行为,而是产品生产之前的超前行为。即在营销管理方式上 Not long ago, held in Shenzhen, “China New Marketing Forum”, Skyworth Group proposed a “third marketing model,” aroused widespread concern in the business community. The so-called “third marketing model” refers to the interaction between the three major factors of production, circulation and consumption. Marketing in the modern big market is no longer the behavior after the production of the products but the advanced behavior before the production of the products. That is, in the marketing management