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为迎接数字时代的挑战,英国广播公司从上世纪90年代中期开始就多次对数字时代战略进行规划。重点之一就是加强网站建设和发展,使其发挥先导作用。为此,英国政府通过一系列立法活动,对该网站的公共目标、核心业务、服务准则和战略优先发展项目等都做出了详尽规定。BBC 网站的核心业务BBC 网站的公共目标是从 BBC 的公共目标中延伸而来的,具体而明确。1.提供新闻和资讯;2.担当网络导航员,帮助用户体验网上冲浪的乐趣;3.推动基于
To meet the challenges of the digital age, the BBC has been planning its digital age strategy many times since the mid-1990s. One of the focuses is to strengthen the website construction and development so that it can play a leading role. To this end, the British government through a series of legislative activities, the site’s public goals, core business, service standards and strategic priorities for development projects have made detailed provisions. The core business of the BBC website The public goals of the BBC website extend from the public goals of the BBC, specifically and explicitly. 1. To provide news and information; 2. To act as a network navigator to help users experience the fun of web surfing; 3. To promote based on