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微信营销是以微信用户为依托,以微信用户数据为背景的新型企业营销模式,是一种基于微信用户群落和微信平台的网络营销方式。吴荆棘、王朝阳(2013)主要从微信的功能与营销创新角度来分析出版业微信营销的可行性和发展战略。程小永(2013)强调微信是微信公众平台正式上线后企业营销的必争之地,也是企业成功的必要工具。叶静(2013)围绕企业微博营销与微信营销的对比展开讨论,在两种营销平台异同的基础上深入挖掘两个营销平台的优势与不足,阐
WeChat marketing is a new type of enterprise marketing model based on WeChat users and WeChat user data. It is an online marketing method based on WeChat community and WeChat platform. Wu Bianchui and Wang Chaoyang (2013) mainly analyzed the feasibility and development strategy of WeChat marketing in the publishing industry from the perspectives of WeChat’s functions and marketing innovation. Cheng Xiaoyong (2013) emphasized that WeChat is a must-have for enterprise marketing after WeChat public platform officially launched, and is also a necessary tool for business success. Ye Jing (2013) discussed the comparison between microblogging marketing and WeChat marketing in enterprises and deeply tapped the advantages and disadvantages of the two marketing platforms on the basis of the similarities and differences between the two marketing platforms.