相比某些呆板的中级车,带有现代最新血统的第八代索纳塔给人眼前一亮的感觉,时尚的设计风格让它的客户群年龄区间更加宽泛。这种转变也将给北京现代带来了第二次飞跃,在产品竞争力增强的同时,提升品牌形象和品牌价值是北京现代未来发展的新蓝海战略。 Compared to some dumb mid-size cars, the eighth-generation Sonata with the latest pedigree gives a glimpse of light, and the sleek design gives it a broader age range. This shift will also bring a second leap forward to Beijing Hyundai. While enhancing the competitiveness of its products, enhancing its brand image and brand value is a new blue ocean strategy for Beijing Hyundai’s future development.