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在总结传统出版社介入手机阅读业务现状的基础上,指出其收入有限的原因在于不适应游戏规则、上传图书种数有限、产品不匹配、不作运营等。而传统出版社如果要借助手机阅读完成出版转型,其出路在于新型内容提供商的定位、“与狼共舞”的策略、全媒体的版权运营思路、重新组合的业务和组织架构。
On the basis of summarizing the status quo of traditional publishers involved in mobile phone reading business, we point out that their limited income is due to the incompatibility with the rules of the game, the limited number of books uploaded, the product mismatch, and the lack of operation. The traditional publishing companies who want to use mobile phones to complete the publication transformation of reading, the way out lies in the positioning of new content providers, “dances with wolves” strategy, all media copyright operation ideas, reorganization of the business and organizational structure.