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中国报业的近代化,是中国社会和文化近代化的一个缩影。《申报》77年的出版过程,成为中国报业近代化的典型。《申报》的近代化主要表现在生产力发展、经营管理模式的改进和社会影响三个方面。其近代化过程同时深刻影响和启迪着中国的现代媒介,发展自身优势、积极采用新技术、展现规模经济的魅力、坚持多种经营相互协调等。
The modernization of China’s newspaper industry is a microcosm of the social and cultural modernization in China. The publication process of “Shenbao” for 77 years has become typical of the modernization of China’s newspaper industry. The modernization of “Shenbao” is mainly manifested in three aspects: the development of productive forces, the improvement of business management mode and social influence. At the same time, its modernization has profoundly influenced and inspired the modern media in China, developed its own advantages, actively adopted new technologies, demonstrated the charm of economies of scale, and insisted on the coordination of diversified operations.