如果一个idea只是靠技术的话,那么这根本就不是一个idea。第一次被邀请过去当评审,我发觉这次Direct是最新鲜最有趣的类别。Direct,其实就是与消费者的一种联系。是为了能和消费者产生关系而做的行销,由于这是很宽的概念,令我们在评一些作品的时候觉得很困难。我们这次评了2400多个作品,一星期里基本每天早上8点开始工作,一直到晚上10点,最后两天都做到凌晨。我们类别的主席很好 If an idea is purely technical, then this is not an idea at all. The first time I was invited to review the past, I found that the Direct is the freshest and most interesting category. Direct, in fact, is a contact with consumers. It is a very broad concept that we can do to create relationships with consumers. This makes it difficult for us to comment on some works. We have rated more than 2,400 works this time and basically started to work at 8:00 a week during the week until midnight until midnight for the last two days. The chair of our category is very good