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本文在回顾文献的基础上,认为以往关于网络行为研究过多地基于“应然—实然”关系逻辑。文章选取各种网络事件中一个案例(杨元元事件)作为分析引子,采用“过程—事件”分析视角,动态化地集中关注网络集群行为的过程。通过研究发现,网络集群行为展现了元事件世界、想象世界、信息流世界、再认知世界这四个世界的互动过程。互动机制是基于赋权、去权和权宜性表达下的权变策略,以及基于索引性表达、反思性监控和建立认知共同体下的规范策略。同时,在这种“权变—规范”图景下,体现了从情感行动向价值合理性行动的流变过程。
On the basis of reviewing the literature, this paper argues that in the past, the research on network behavior was based on the logic of “ought to be - actually”. This article selects a case of various network events (Yang Yuanyuan events) as the analysis of the lead, the use of “process - events” analysis perspective, dynamic focus on the process of network cluster behavior. Through the research, it is found that the behavior of network cluster shows the interaction process of the four worlds: meta-event world, imagination world, information flow world and cognitive world. The interaction mechanism is based on contingency strategies expressed under empowerment, de-emphasis and expediency, as well as normative strategies based on indexed expression, reflective monitoring and the establishment of a cognitive community. At the same time, under such a picture of “contingency-regulation”, it reflects the process of changing from emotional action to value-reasonable action.