通过问卷调查、查阅文献资料、数理统计和逻辑分析,对茂名市区网球活动消费特征进行研究,深入分析了茂名市区网球消费者参与网球活动的动机、方式,消费者的群体特征以及消费水平等诸多情况,为推动大众网球运动发展提出了合理化的对策和建议。 Through questionnaire survey, literature review, mathematical statistics and logical analysis, this paper studies the consumption characteristics of tennis activities in downtown Maoming, analyzes in depth the motivation and methods of tennis consumers participating in tennis activities in Maoming city, the characteristics of groups of consumers and the level of consumption And many other conditions, to promote the development of public tennis put forward rational measures and suggestions.