近来,国内几大运动鞋服上市公司陆续公布了2012年的业绩报告,受库存高企影响,各公司的业绩增速普遍疲软。在渠道方面,除了已经被外界炒得火热的门店收缩计划外,几大运动服鞋公司似乎悄悄地搞起了“小动作”:一边关闭主品牌门店,另一边却在加速进军童装市场。先来看看安踏2013年的门店计划:本年度安踏的 Recently, several major domestic sportswear and shoes listed companies have released 2012 performance reports, affected by the high inventory, the company’s performance growth generally weak. In the channel, in addition to already hot outside the hot stores shrink plans, several sportswear company seems to quietly engage in the “little tricks ”: while the main brand stores closed, the other side is accelerating into the children’s wear market. Take a look at ANTA 2013 store plans: Anta this year