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国外电视节目的制作与影响,大致可以分为三个阶段。初期是电视台制作播出什么节目观众就看什么;中期是针对电视节目本身进行细分;现在已经进入了针对观看者进行细分的时期。但是,这一分期并不是指全部的电视节目,而主要体现在娱乐频道或节目上。无论电视节目在哪一个层面上建立影响观看者的节目构成体系,笔者以为都应该坚持制作者的影响主导策略。这是因为从影响与接受的角度来看,任何欣赏级次的构成,都是由文本的发布者培养并定位的。本文从观众视角出发,来考察欧美电视节目策划者对观看者的引导与控制。
The production and influence of foreign television programs can be roughly divided into three stages. The initial stage is what television stations produce and broadcast what programs the audiences see; the medium section is for TV programs themselves; now it has entered a period for the viewers to segment. However, this installment does not refer to all television shows, but mainly to entertainment channels or programs. Regardless of the level at which a television program is to establish a programming structure that affects viewers, the author believes that all should adopt the dominant strategy of the producer’s influence. This is because, from the perspective of influence and acceptance, the composition of any appreciating level is cultivated and positioned by the publisher of the text. This article from the audience point of view, to examine the European and American television program planner guidance and control of viewers.