在社会转型期,面对激烈的市场竞争,更多的传媒单位期待着在更大的市场空间中完成自身的跨越式发展。在此过程中,被雪藏多年的竞争力话题开始真正成为传媒业的热点,大家都希望能打造自己媒体的核心竞争力。然而,在什么是传媒竞争力,如何打造传媒竞争力等问题上,业界似乎有不同的认识。但透过不同的表象,我们看到的是共识——只有真开放的市场中传媒才能形成自己的竞争力,只有成为新型市场主体,传媒才可能有竞争力。传媒竞争力将在相当长时间内成为业界不能回避的话题。 In the social transitional period, in the face of fierce market competition, more media units look forward to achieving their own leapfrog development in a larger market space. During this process, the topic of competitiveness that has been frozen for many years has really become a hot topic in the media industry. Everyone hopes to create the core competitiveness of his own media. However, there seems to be a different understanding on the issue of what constitutes media competitiveness and how to create a competitive edge in the media. However, we see consensus through different appearances. Only in truly open markets can the media form its own competitiveness. Only by becoming a new type of market entity can the media be competitive. The competitiveness of the media will become a topic that the industry can not evade for a long time.