北京日报重视新闻舆情调研工作,初步探索出了自主调研与委托调研相结合、专题调研与专项调研相结合、经常性与典型性相结合的舆情调研方法。这篇文章材料翔实,用事实说话,可启发读者认识到新闻媒体在激烈竞争中做好舆情调研的重要意义和作用。 Beijing Daily attaches great importance to news public opinion research work, initially explored the combination of independent research and commissioned research, special research combined with special investigations, and regular and typical combination of public opinion research methods. The material of this article is informative and facts-based, which can inspire readers to recognize the important significance and role of the news media in conducting public opinion research in the fierce competition.