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企业成功的绝密之处,在于拥有优秀而独特的文化底蕴。企业文化以核心价值理念为根本,影响并决定企业员工的态度和行为,为企业发展提供持续不断的力量源泉。本文先阐述企业文化的重要性,对企业文化再认识。然后,对企业在文化企业发展中的作用进行分析,主张企业文化重在塑造正确的价值理念,揭示企业文化是决定企业兴衰的关键因素。
Top secret of business success, lies in the excellent and unique cultural heritage. Corporate culture to the core values of philosophy as a fundamental influence and determine the attitude and behavior of employees, for the development of enterprises to provide a continuous source of strength. This article first elaborates the importance of corporate culture and re-understanding of corporate culture. Then, it analyzes the function of enterprises in the development of cultural enterprises, advocates that corporate culture focuses on shaping the correct values and reveals that corporate culture is the key factor that determines the rise and fall of enterprises.