随着改革开放的深入,经济的飞速发展,我国旅游业已经从奢侈消费发展为百姓常态化生活选项,不文明旅游现象也随之而来。本文通过明确文明旅游概念,分析不文明旅游行为主体及类型,探求不文明旅游现象发生的原因,从而更有针对性地提出文明旅游素养的提升对策。 With the deepening of reform and opening up and the rapid economic development, China’s tourism industry has developed from the luxury consumption for the people’s normal life options, uncivilized tourism phenomenon also follows. By clarifying the concept of civilized tourism, this paper analyzes the main body and types of uncivilized tourism behavior and explores the causes of uncivilized tourism phenomenon, so as to propose the promotion measures of civilized tourism literacy more pertinently.