中国台湾企业与日本企业在大陆直接投资的规模、结构、地区分布以及经济绩效等方面都有很大的不同。21世纪面临更加激烈的竞争,中国台湾企业可以借鉴日本在大陆投资成功的经验,调整对大陆的直接投资战略,从而在大陆进一步拓展经营,提高其效益,实现双赢。 China Taiwan enterprises and Japanese enterprises have great differences in the scale, structure, geographical distribution and economic performance of direct investment in the mainland. In the 21st century, with more intense competition, Chinese Taiwan enterprises can learn from the successful experience of Japan in investing in the Mainland and adjust its strategy of direct investment in the Mainland so as to further expand its operations in the Mainland to enhance its efficiency and achieve win-win outcomes.